Apple Introduces Black Unity Apple Watch In Celebration of Black History Month
Apple is celebrating Black History month with the introduction of the Black Unity Apple Watch edition designed by a team of Apple’s black creative community and allies to honor the ongoing fight for racial justice.
Inspired by the call to action of both the historic and current movements, the Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.
The Black Unity Collection pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland.
The Black Unity Collection will be available online and in store from Apple and Target, beginning Monday, February 1, in the US and over 38 countries and regions.
The limited-edition Apple Watch Series 6 Black Unity will be available for the month of February, and the Black Unity Sport Band will be available throughout the year.
Apple Watch Series 6 Black Unity (GPS) starts at $399 (US) and Apple Watch Series 6 Black Unity (GPS + Cellular) starts at $499 (US). The Black Unity Sport Band is $49 (US).