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Burberry Launches Film Celebrating 2021 Chinese New Year

Burberry Releases Film Celebrating Chinese New Year
Burberry Film Celebrating Chinese New Year

Burberry launches a film dedicated to the Chinese New Year. Starring Burberry ambassadors Zhou Dongyu and Song Weilong, the film celebrates the luxury fashion house’s heritage of exploration and the outdoors. Directed by Derek Tsang, ‘A New Awakening’ follows the characters on a journey of discovery and renewal, framed by the five senses.

Burberry has also launched a Chinese New Year 2021 capsule collection, featuring a refreshed Thomas Burberry Monogram motif celebrating the Year of the Ox – a Chinese zodiac sign associated with the earth, power and calm. The capsule collection is available to purchase in mainland China, Australia, Hong Kong SAR, Macau, Malaysia, Singapore, Taiwan and Thailand.

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