Burberry Launches First-Ever Online Game
Burberry unveiled its first-ever online game earlier this take titled, B Bounce. The company has been experimenting with gaming in China but B Bounce is the first of its kind from the fashion label.
In the game, players control a deer-shaped character dressed in one of three signature monogram puffer jackets and attempt to make it bounce upward between glass platforms to reach the moon. “We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world,” said Mark Morris, senior vice president of digital commerce at the fashion brand.