Givenchy Launches E-Commerce in the U.S.
Givenchy has officially gone live with e-commerce in the U.S. To celebrate the launch, Givenchy is releasing a capsule collection of two varsity-inspired T-shirts and a sweatshirt for women and men, available exclusively on the U.S. site.
The U.S. accounts for around 15 percent of the brand’s overall annual revenues, making it a key driver for future growth. “It’s a very important market for us because, beyond its size, it really represents the foundation of the brand’s international expansion,” Givenchy chief executive officer Philippe Fortunato told WWD.
