Louis Vuitton has teamed up with the non-profit group (RED) to craft a brand new candle in support to fight AIDS. $60 USD from every candle sold by Louis Vuitton and (RED), will go in the direction of the World Fund to battle AIDS.
The Louis Vuitton I (RED) candle has been curated by Louis Vuitton’s very own perfumer Jacques Cavallier Belletrud, and its design was led by Marc Newson. Cavallier Belletrud has selected the finest-quality natural ingredients for the candle’s smell, which evokes the notions of love, freedom, warmth and purity. He achieves this by blending sweet, peppery and floral notes of peony with raspberries, which according to Cavallier Belletrud “has a strong universal character and with a real sense of liberty.”
The Louis Vuitton I (RED) candle will be available in Louis Vuitton boutiques and online on October 9th for about $216 USD.