Will Smith Launches ‘Fresh Prince of Bel-Air’ Inspired Athleisure Line
Will Smith launched a brand new line of merchandise on Tuesday known as Bel-Air Athletics, inspired by his character on “The Fresh Prince of Bel-Air.” According to a press release for the line, the capsule assortment is “grounded in the rebellion and individuality that Will’s character embodied on the show.”
The limited-edition items, which can solely be obtainable on the Oscar winner’s web site till Oct. 14, embody a number of references to his iconic ’90s role, such as a reversible “Academy” track jacket ($95) impressed by the school uniform blazer his character famously wore inside out.
Each item within the collection is either limited edition or made to order, so no extra stock will likely be produced and nothing goes to waste. The new brand is simply the latest offering from Westbrook Inc., Jada Pinkett Smith and Will Smith’s recently launched holding company, which they formed to oversee the Smith family’s global content material and commerce businesses.